|
 |
 |
|
|
Philip's Services
Wine Styling & Brand
Development
Working with
winemakers at source to produce the ideal wine taste
profile for defined markets and consumers.
Brand Strategy
Assisting the producer or marketer
to develop propositions and brand positioning which
meets the producers’ aspirations
and is appropriate for defined export markets and
consumer groups.
In House Brand Motivation
Raising levels of knowledge
and converting this into confidence, enthusiasm,
motivation and energy within sales teams. Philip’s
very personal style is equally effective on a one
to one or larger team basis.
Brand Ambassadorship
Premium wines have their own
personalities and unique consumer propositions requiring
presentation from time to time to trade and consumer
audiences. Sometimes the winemaker is uncomfortable
in the spotlight or is just unavailable on the day.
This is an opportunity to use Philip’s extensive
experience and undisputed wine credentials to work
on your behalf.
Public Speaking, Events and Dinners
The consuming
public is increasingly interested to know more about
wine but in a non threatening environment. “Winemaker” or “Master
of Wine” dinners are a perfect way for brands
to be given focus. Corporate wine-tastings, Golf
Club Social events even large family gatherings are
given individual attention to provide truly enjoyable
occasions.
International Affairs, Advice and Consultancy
Trading in today’s global marketplace is affected
by many political and social factors in addition
to the mundane but necessary requirements such as
wine labelling. Working with the Wine & Spirit
Trade Association's head of International affairs,
serving as the Chair of the global wine traceability
working group, former Directorships of the Wine Development
Board and of the UK Government’s Wine Standards
Board until 2006 has ensured Philip Goodband’s
expertise in this field is constantly updated and
refined.
| |
 |
|
|
|
|
|
|
|
